The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones [...]
[...] Each of these nine components contains a series of hypotheses about your business model that you need to test (click or tap for a bigger version): [...]
Read the full article at HBR.org http://blogs.hbr.org/cs/2013/05/a_better_way_to_think_about_yo.html
