[Intéressant] Here's Why These 6 Videos Went Viral

A video is never guaranteed to go viral, but a few factors make it significantly more likely.

In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition between two Star Trek actors, and more. But according to Brian Shin, CEO of video analytics service Visible Measures, these and most other viral videos share at least two things in common: "discussability" and "relatability."

For a video to be "discussable," it usually features something shocking or surprising, which compels viewers to share it with others. Likewise, if a video contains something deeply human to which we can relate — even if it's cuddling cats — we're more likely to share it out. The two factors often go together.

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Origine : Mashable http://mashable.com/2013/05/15/viral-video-factors